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the story of our labels
After the very first labels, showing a kind of green troll knocked together on WordArt by Gabriel, Reto’s father (fortunately) took over.
A graphic designer by profession, Robi Engler has made a name for himself internationally as a teacher and producer of animated films. It was he who drew the first “Dr. Gab’s” – a mad professor whose look was as crazy as that of his nurse opposite number.
The design (and the doctor) were eventually toned down and given a makeover with a more straightforward colour scheme.
Our 2017 rebrand by marketing agency Creatives tweaked the design into the look that we know and love today – and note that dear Robi’s logo still takes pride of place.
The brewing industry has created 3,000 direct jobs and over 50,000 linked jobs in Switzerland.